HAK isn’t just another marketing agency—they're a powerhouse of digital strategy, growth marketing, and brand elevation. With deep roots in advertising, communication campaigns, and social media, they work at the intersection of tech and creativity, helping companies (big and small) stay ahead of the curve. They live and breathe trends. And they came to us ready for a transformation of their own.
Problem
The Challenge
Despite their expertise, HAK’s existing brand didn’t reflect who they had become—or where they were going.
They needed a name and identity that could match their scale, energy, and future-facing mindset.
The ask:
→ Rename the company
→ Build a brand that feels bold, collaborative, and tech-savvy
→ Capture the spirit of a team built to drive growth at scale
Our Approach
We dove deep into HAK’s culture and methodology—what drives them, how they work, and where they shine.
From that, we developed a brand strategy centered around teamwork, transformation, and technology. The new name and identity had to communicate one thing clearly: HAK is here to unlock growth.
We focused on:
✔ A confident, memorable name
✔ A brand voice that feels human, smart, and strategic
✔ A visual identity built for impact—bold, digital-native, and adaptable
Outcome
The Result
The new HAK brand is sleek, powerful, and ready to lead. It now tells the right story:
🚀 A team of experts in digital growth
💡 Equipped with the tools and mindset for big ideas
🤝 Committed to partnering with clients on their digital transformation journey
Today, HAK looks as strong as the results they deliver.
Takeaway
This wasn’t just a rebrand—it was a reset. A bold step forward for a brand built to grow.